lasting mark.

MARCH 13-15, 2025

Chateau on the Lake Resort Spa & Convention Center

CONNECT

COMMIT

CELEBRATE

The Main Event 2025

You’re aiming for 2025 to be a game-changer, but deep down, you know that sticking to the same routine just won’t cut it anymore. You’ve come a long way thanks to who you are and the knowledge you’ve built along the way, and that’s something to celebrate! But if you really want to hit those ambitious goals, it’s time to shake things up a bit and step outside your comfort zone. Let’s dive into those new possibilities together, explore fresh strategies, and make this year truly unforgettable. You’ve got what it takes; now let’s make it happen!

It’s time to commit to change and make it happen!

Join us at The Main Event 2025 for an exciting opportunity to connect, collaborate, and immerse yourself in a vibrant, winning culture. This is your chance to energize your journey and unlock the life you were meant to live. Let’s come together, inspire each other, and create something amazing! Are you ready?

One CommunityConversation can change everything!

We believe in the power of community
– a great community provides belonging, stability, and strength.
We believe in the power of collaboration
– It makes us all better. 
Community and collaboration cultivated in an environment of mutual respect, open communication, shared goals, and a relentless commitment to growth & development create a Championship Culture.
The Main Event 2025

Breakouts Schedule

FRIDAY, MARCH 14, 2025

BARCELONA ROOM
VENICE ROOM
VIENNA ROOM

7:45 AM - 8:15 AM
Tools to Build an Agency Using Under 65 Health
Hosted By: Clay Peek & Dave Schlarb

7:45 AM - 8:15 AM
Sell More Life Insurance with This Tax Savings Strategy
Hosted By: Luke Waller

7:45 AM - 8:15 AM
American Amicable Product Overview
Hosted By: Michelle Hilliker

3:30 PM - 4:10 PM
How to Make $100k Off Your Current Book
Hosted By: Dallas Keithley

3:30 PM - 4:10 PM
Pathway to Profitability in Telesales
Hosted By: Chris Ball, Zach McElwain, & Tim Wright

3:30 PM - 4:10 PM
Elevate Your Retirement Closings
Hosted By: Pat Schmidt & Jay Curatti

4:20 PM - 5:00 PM
Navigating Changes in Medicare
Hosted By: Ty James & Matt Smith

4:20 PM - 5:00 PM
Growth & Scale Workshop - Life
Hosted By: Chris Ball & Roger Short

4:20 PM - 5:00 PM
Marketing & Cross Selling Panel
Hosted By: Cody Askins

SATURDAY, MARCH 15, 2025

BARCELONA ROOM
VENICE ROOM
VIENNA ROOM

7:45 AM - 8:15 AM
Increase Profitability through Ancillary Sales with Heartland National
Hosted By: Brandon Reid & Bella Steketee

7:45 AM - 8:15 AM
Advisors Excel: Resources & Strategies to Increase Your Annuity Sales
Hosted By: Cameron Renfro

7:45 AM - 8:15 AM
Increase Efficiency & Profitability with American Amicable
Hosted By: Michelle Hilliker

3:30 PM - 4:10 PM
The Principled Sales Process: Work Less, Earn More
Hosted By: Chris Ball, Roger Short, & Zach McElwain

3:30 PM - 4:10 PM
Under 65 Marketing Strategies
Hosted By: Ty James

3:30 PM - 4:10 PM
Mortgage Free Life
Hosted By: Brian Askins, Khris Bryan, & Amy Searcy-Knirsch

4:20 PM - 5:00 PM
Biggest Retirement Roadblocks - Long Term Care & Taxes!
Hosted By: Pat Schmidt

4:20 PM - 5:00 PM
Growth & Scale Workshop - Medicare
Hosted By: Matt Smith

4:20 PM - 5:00 PM
Top Producers Panel
Hosted By: Brian Askins & Roger Short

The Main Event 2025

Event Schedule

First Day

Thursday

11:00 AM - 2:00 PM Event Check-In
Hotel Lobby
2:00 PM - 5:00 PM Marketing, Branding, & Advertising Mastermind - Cody Askins
Windsor Ballroom
6:00 PM - 10:00 PM Welcome Social Garden Terrace

March 13, 2025

Second Day

Friday

6:30 AM - 8:00 AM Breakfast Provided
Versailles Room
7:45 AM - 8:15 AM Breakout Sessions See Breakout Schedule
8:30 AM - 12:00 PM General Session
Windsor Ballroom
12:00 PM - 1:30 PM Lunch Provided
Versailles Room
1:30 PM - 3:15 PM General Session
Windsor Ballroom
3:30 PM - 5:00 PM Breakout Sessions
See Breakout Schedule
6:00 PM - 10:00 PM Evening Party (Dinner Provided)
Versailles Room

March 14, 2025

Third Day

Saturday

6:30 AM - 8:00 AM Breakfast Provided
Versailles Room
7:45 AM - 8:15 AM Breakout Sessions
See Breakout Schedule
8:30 AM - 12:00 PM General Session
Windsor Ballroom
12:00 PM - 1:30 PM Lunch Provided
Versailles Room
1:30 PM - 3:15 PM General Session
Windsor Ballroom
3:30 PM - 5:00 PM Breakout Sessions
See Breakout Schedule
6:30 PM - 10:00 PM Lasting Mark Gala (Dinner Provided)
Versailles Room

March 15, 2025

The Main Event 2025

Event Highlights

Training Breakouts

by Top Producers, Agency Owners & Builders

  • Life Insurance Telesales – Scripting Workshop & Sales Presentation
  • Mastering Medicare Seminars – A Turn-Key System to Success
  • Cross-Selling Strategies to Double your Income 
  • B2B Insurance Sales – The Best Kept Secret in the Industry
  • Annuity & Retirement Planning Sales Strategies – How to Find the Money 
  • Agency Growth & Scaling– A Clear Path to Passive Income
  • How to Become a Six-Figure Story Teller– The Art of Communication & Public Speaking
  • and more
The Lasting Mark Gala

Dinner and Awards

Get ready for a night of celebration at Lasting Mark’s prestigious Dinner and Awards Gala! This is our moment to shine a spotlight on the exceptional talent within our community. We’re rolling out the red carpet to honor the rising stars, top producers, team builders, and the best of Impact – the trailblazers, innovators, and leaders who have set new standards of excellence. 

Join us for an unforgettable evening where we applaud the achievements and contributions of our peers.

It’s more than an event; it’s a tribute to the hard work, dedication, and success that define us. Come dressed in your finest for a night filled with inspiration, recognition, and celebration!

The Main Event 2025

Speakers

Lt Col Dan Rooney

KEYNOTE SPEAKER

Lt. Col. Dan Rooney is a fighter pilot, PGA golf professional, and founder of Folds of Honor, which has awarded over 50,000 scholarships to families of fallen and disabled service members and first responders. A three-time combat veteran and USA Today best-selling author, he co-designed American Dunes Golf Club with Jack Nicklaus and inspires audiences worldwide with his “Fly Into the Wind” philosophy. Rooney lives in Oklahoma with his wife and five daughters, dedicated to his mission to honor, inspire, and empower.

Rocky Garza

KEYNOTE SPEAKER

Rocky Garza is a coach, speaker, and mentor dedicated to helping people break free from self-doubt and embrace their true worth. Through coaching, workshops, and keynotes, he challenges the false stories we tell ourselves, guiding individuals toward confidence, clarity, and transformation.

Since 2014, Rocky has empowered countless people to live authentically and boldly. Based in Dallas with his wife and two kids, he’s passionate about self-discovery—and, if given the chance, would play pickleball all day long.

Our Partners

Our Sponsors

Discover the Castle on the Hill

Venue: Chateau on the Lake Resort Spa & Convention Center

Step into our iconic resort in Branson, Missouri. As the only AAA 4-Diamond resort in the area, Chateau on the Lake offers an exceptional experience that sets us apart. Whether you’re visiting with friends, seeing all your relatives at a long-overdue reunion, or mixing business and leisure, we invite you to discover why our comfortable suites and thoughtful amenities make guests return time and again.

The Main Event 2025

Event Details

  • Transportation: On Your Own
  • Suggested Airport: Springfield-Branson National Airport (SGF)
  • Dinner will be provided the evening of Thursday, March 13th. 
  • Breakfast, Lunch, and Dinner will be provided on Friday, March 14th and Saturday, March 15th.
  • General Sessions: Business Casual 
  • Lasting Mark Gala: Formal Black Tie

Attire: Formal / Black Tie (men: dark suits/tuxedos, women: formal or cocktail dresses)

Experience

The Lasting Mark Difference.

When you join Lasting Mark, you become part of a supportive community of agents, coaches, and mentors focused on your success—helping you launch with confidence, achieve sustainable profitability, and build a business that makes a lasting impact.