lasting mark.
Empower your Impact. Build your Legacy.

WHO WE ARE

Your Community of Trusted Partners and Leaders In The Insurance Marketing Organization (IMO) Industry

For over 30 years, we’ve helped agents achieve financial security with integrity, empowering them to build a legacy and leave a lasting mark on their clients and communities. We provide top-tier training and mentorship in Life Insurance, Health Insurance, Medicare, and Retirement Protection, giving you the tools to grow your business, generate passive income, and build a profitable team. With opportunities across multiple verticals, we help you unlock your potential and create a lasting impact for generations to come.

Meet the Team

Our Managing Partners

Brian Askins

CEO, Chief Executive Officer, Senior Managing Partner, Board Member

Roger Short

CVO, Chief Visionary Officer, Senior Managing Partner, Board Member

Zach McElwain

VP Business Strategy & Agent Relations, Managing Partner

Matt Smith

VP Traditional Life & Retirement Growth and Events, Managing Partner

Chris Ball

VP Simplified Life Sales & Agency Growth, Managing Partner, Board Member

Dallas Keithley

VP Medicare & Health Opportunity & Growth, Managing Partner

Thomas Graziano

VP Contracting & IT Operations, Managing Partner

Ty James

VP Medicare & Health Strategy & Sales, Managing Partner

Cody Askins

Business Advisor, Managing Partner, Board Member

Pat Schmidt

Managing Partner of Lasting Mark Retirement Group

Who We Are

Our Beliefs

Lasting Mark is unlocking the full potential of the insurance industry, making six-figure incomes and beyond achievable. Our growth models are designed for hungry entrepreneurs who have a vision for scaling large distribution models.

Companies rise and fall with their culture, and their success is based on the execution of their beliefs and systems. At Lasting Mark, we believe we have built our companies on the principle that character matters and our reputations speak for themselves. We have been able to create this environment and foster these relationships because we are a principled group of entrepreneurs that are guided by our core values.

We are passionate about our community. We believe anything is possible if you have the right vision and the right people. The best agents in the country make up our community. This is important to us because we know who you associate with will ultimately determine your future. Your future is at stake, so to us, it is important to work with character driven people who have a vision to build something special and leave a Lasting Mark.

We believe we should give our lives to something bigger than ourselves.

We believe we are blessed beyond measure and those blessings come with a responsibility to make the world a better place for everyone. Lasting Mark is proud to announce we will be establishing a foundation that is designed to meet the most basic needs of people, offer mentoring opportunities to young people, and investments in entrepreneurial opportunities for the next generation.

Our goal is to meet the basic needs of people, empower them to see the best version of themselves, and provide the tools and support that will allow them to live up to it.

Who We Are

Our Vision

At Lasting Mark, we are creating a place where compensation meets merit, culture cultivates excellence, community strengthens unity, and our causes fuel our passion. Together, we create more than value. We shape a better world, starting with the lives we touch.

Who We Are

Our Mission

Meet people where they are, help them get where they want to go and expand their vision by inspiring, equipping, and empowering them to create an impact on their communities and a legacy for their families. We do this because we care about people and believe they deserve better, all for the glory of God.

Who We Are

Our Core Values

TRUST

TRUST

We build everything on trust, committing to always doing the right thing and delivering quality products that serve our clients, agents, and agencies.

VISION

VISION

As industry leaders, we’re committed to guiding others toward growth and opportunity, inspiring our team to embrace challenges and reach their full potential.

SPEED

SPEED

We act quickly and decisively to capitalize on opportunities and drive agents and agencies toward profitability.

EXCELLENCE

EXCELLENCE

We are committed to excellence in everything we do, exceeding expectations and delivering exceptional value to maintain our leadership in the industry and inspire our team to achieve lasting success.

LEGACY

LEGACY

Our conversations, goals, and systems are focused on empowering agents and agencies to be profitable, creating lasting impact through opportunity and success.

Experience

The Lasting Mark Difference.

When you join Lasting Mark, you become part of a supportive community of agents, coaches, and mentors focused on your success—helping you launch with confidence, achieve sustainable profitability, and build a business that makes a lasting impact.