lasting mark.

Ready to learn more? Join us LIVE this Thursday at 4:30 PM CST/5:30 PM EST

  • Springfield • Louisville • Columbus
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PROOF

THE VALUE IS INSIDE

September 10–12, 2026  ·  Louisville, KY

REGISTRATION CLOSED
BOOK YOUR HOTEL
Proof is value.

And it's always found on the inside.

A word that induces certainty. Establishes validity. The quality of having been tested, tried, and not found wanting. I am a top producer. I am a master team builder. I am an executive board member. Sometimes these words are affirmations — hammered into our hearts with vision and hope. Sometimes they're inward truths — discovered, earned, and lived. In other words — we did it. We became it.

I am the proof. 

The Simplified Life Summit is Lasting Mark’s dedicated life insurance event — built for agents who want to grow their life business with clarity, confidence, and a repeatable system. Over two and a half days in Louisville, you’ll get deep-dive training on simplified issue life products, proven sales strategies, and operational tools to make your life business run smoother.
What you'll learn

The final turn of the year starts here.

  • Attraction marketing — building a brand that pulls people toward you
  • The sales fundamentals that separate top producers from everyone else
  • IUL — sales language, plus deeper illustration and advanced markets
  • The mortgage protection process
  • Pivoting beyond final expense — finding every need in the home
  • Automation, CRM, and the systems that let a business scale
  • Operations that hold up as you grow
  • Developing people: building an organization that runs on more than just you
  • Recruiting and hiring
  • Cross-selling into other verticals
  • Lead strategy and client connection
Featured Speakers

Learn from people who've done it.

Brian Askins

Lasting Mark

Roger Short

Lasting Mark

Chris Ball

Lasting Mark

Cody Askins

Lasting Mark

Pat Schmidt

Lasting Mark Retirement Group 

Zach McElwain

Lasting Mark

Dana Nesen

Empower Life Group

Clark Stanley

Anchor Point Financial

Elvir Bazdarevic

Modern Financial

Jalon Talley

True Wealth Financial

Mike Kwarteng

True Wealth Financial
Thursday Night · September 10

The Summit starts here.

Welcome Reception

The Overlook at Rabbit Hole Distillery

Distillery tours, great food, panoramic city views, and real conversations with your team. This is how we open the Summit — not with a slide deck, but with a story.

8:30 – 10:30 PM · Appetizers included · Distillery tours included
Saturday · September 12

Proof at Churchill Downs.

SAP Starting Gate Suites

Every horse at Churchill Downs carries a story. Years of training, sacrifice, and work — all for one moment of truth. The agents who do the work deserve to celebrate it the same way. Favorites and long-shots alike run with everything they have for one word.

PROOF

Come and show the world what you already know to be true of you.
Event Schedule

Three days. One direction.

Proof of Connection

THURSDAY September 10, 2026

8:30 AM – 3:00 PM Stop by the new Lasting Mark Louisville Office for a tour and/or to work remotely.

Venue: 500 N Hurstbourne Pkwy Ste 325, Louisville, KY 40222)

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8:30 – 10:30 PM Welcome Reception Rabbit Hole Distillery

Venue: Rabbit Hole Distillery

Proof of Scale

FRIDAY September 11, 2026

8:00 AM Registration & Check-In

9:00 AM – 5:00 PM  Training Sessions

12:00 PM Lunch 

5:00 – 6:00 PM Cocktail Hour

Venue: Louisville Marriott Downtown

Proof of Sale

SATURDAY September 12, 2026

9:00 AM – 12:00 PM Training Sessions

12:00 PM Lunch 

1:00 PM – 5:00 PM Horse Racing

Venue: Churchill Downs, Starting Gate Suites

Summer Sizzle prizes

up to $7,500 are awarded LIVE at the Summit.

You must be present to win. Compete with American Amicable now through August 28th.

DETAILS
Elite Council 2027

Attending earns you 25,000 bonus PV.

Bonus Production Value

Stack up to 50,000 PV just by showing up.

Counts toward Producer qualification only.

Required · 25,000 PV

Beyond The Mark 2026

Required for bonus PV eligibility Invite

Pick One · 25,000 PV

Simplified Life Summit 2026

Your vertical summit — this is the one

Total available bonus PV

50,000 PV

Nearly 20% of the Bronze threshold (275,000 PV)
Elite Council details →
Life Summit 2026

BOOK YOUR HOTEL

About the Hotel:

Louisville Marriott Downtown

Located in the heart of Bourbon City, the Louisville Marriott Downtown offers contemporary comfort blended with classic Southern hospitality. Rooms are limited — book early!

Address: 280 W Jefferson St, Louisville, KY

Book at the group rate
Plan Your Trip

Everything you need to get there.

Suggested Airport

Louisville Muhammad Ali Int'l (SDF)
Suggested Airport
Louisville Muhammad Ali Int’l (SDF)
15 minutes from the venue. Travel details provided after registration.
 

DAY 1 · THURSDAY

Welcome

September 10

3:00 – 5:30 PM

Registration & Check-In

8:30 –
10:30 PM

Welcome Reception — Rabbit Hole Distillery

Appetizers & distillery tours included

Keynote Session

Come and show the world what you already know to be true of you.

Life Summit 2026 · Louisville, KY · September 10–12

Grab your early bird tickets

Early bird price increases July 30th · events@lastingmark.com

Experience

The Lasting Mark Difference.

When you join Lasting Mark, you become part of a supportive community of agents, coaches, and mentors focused on your success—helping you launch with confidence, achieve sustainable profitability, and build a business that makes a lasting impact.

JOIN US

A Community of Trusted Partners and Leaders In The Insurance Marketing Organization (IMO) Industry.