lasting mark.

Deanna Privette of Lakeview Insurance Co

Meet Deanna Privette

Lakeview Insurance Co

Deanna Privette’s transition from retail store owner to successful insurance agent is a story of growth, discovery, and the power of family. After spending years running multiple stores, Deanna was inspired to shift careers when her oldest son introduced her to the world of insurance. “He helped me with a financial needs analysis and educated me on how money grows and is taxed. I opened an IUL, and I became passionate about doing the same for others,” she shares. What started as a way to support her son turned into a fulfilling career that she never expected to love as much as she does.

Deanna’s path to Lasting Mark began when she realized she needed a place where she could truly be an independent business owner. After struggling to find the right fit, she found Lasting Mark through her coaching sessions with Cody Askins. “I immediately knew I had found my home,” she says. What sets Lasting Mark apart for Deanna is its culture of collaboration. “People genuinely want to help you succeed, and that breeds the same attitude within you,” she explains. This culture of giving back is the heartbeat of the company and something that has empowered her to thrive.

With Lasting Mark’s support, Deanna has everything she needs to succeed. She jokes, “You could be dropped on an island with just a laptop and wifi, and with our back office, you’d succeed.” The flexibility and freedom that come with being a part of Lasting Mark are crucial for Deanna, who values being able to work on her own terms while having access to state-of-the-art tools and resources. “I need to feel free to do what works for me and my family,” she says, and Lasting Mark provides exactly that.

Deanna’s legacy is all about empowering others to achieve financial freedom. “I want my family, friends, and clients to be able to say Deanna showed us exactly what to do,” she says. By passing down her knowledge to her children and clients, Deanna is not only building a lasting family legacy but also touching lives by helping people experience the financial freedom she has gained. Her advice for anyone considering this career is simple: “Take a shot on yourself! What if it is for you?”

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