We have some important news to share with you.
As part of our ongoing journey to grow, evolve, and better serve our community, we’re embracing a fresh start with a brand-new name.
While we’re saying goodbye to our old name, we’re excited to introduce Lasting Mark. We believe this new name will better reflect who we are today and where we’re headed in the future.
Why the name change?
Earlier this year, our rapidly growing brand identity was challenged by another organization using Impact in its name. While they were not in our direct market, they did possess a trademark related to the name Impact.
We had two options:
- Challenge the position and go the legal route.
- Take this opportunity to reimagine a distinct, timeless brand identity that we could call our own. One that embodied our mission of impact and legacy.
We chose the latter and we’re excited to have a trademark application filed and pending for Lasting Mark.
More about our new name and look
Lasting Mark reflects our commitment to create lasting solutions, foster meaningful relationships, and make an enduring difference.
The Lasting Mark logo is made up of two elements, the logo symbol and the logo type. The logo symbol is a powerful image that reminds us of two things:
- Each fingerprint is unique. Each person has the opportunity to leave a mark of legacy.
- Our actions , words, and decisions have influence. The impact we create isn’t just a singular effect, it’s a ripple effect.
What does this mean for you?
Everything you know and love about us —the same high-quality service, the same great community, and the same passionate team—is still with you. The only thing that’s changing is the name on the door. You’ll still find us where you always have, and our mission to provide exceptional service remains unchanged.
Stay tuned!
We’ll be updating our website, social media, and other communications to reflect our new look and new name. We appreciate your understanding as we embrace this exciting new chapter, and we can’t wait to continue serving you as Lasting Mark.
Thank you for being part of this journey with us.
Here’s to new beginnings!
Sincerely,
Brian Askins
CEO, Lasting Mark
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